Company News, New Products

Say Hello to Hygge

NPD finds Danish trend is hot in home scents.

Consumers in the US continue to embrace hygge. In seeking to create a feeling of warmth, connection, and well-being in their homes and lives inspired by this Danish-born trend, they are cozying up to home scents more than ever before. Over the last year, more consumers have reported using home scents to relax, feel cozy, and uplift their spirits, according to Scentiments, a suite of consumer insights on the US fragrance industry from The NPD Group.   Nearly 80 percent of US consumers scent th...

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